Crowdfunding research by Dr. Oğuzhan Aygören: “Build an army of small fish instead of catching a big whale”

Boğaziçi University International Trade Department Faculty Member and Entrepreneurship Application and Research Center Director Dr. Oğuzhan Aygören, and former head of Boğaziçi University Department of Business Administration Prof. Dr. Stefan Koch conducted a research on crowdfunding. Their research showed that for a project to be successful, it is more important to be supported by a large number of people than the amount of funding the project raises. According to the analysis carried out in the game industry, game projects supported by large masses are successful in the market.

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Tuesday, October 19, 2021