The Effect of Customer Relationship Management Adoption in Business-to-Business Markets

​Ata Ü Z, Toker A, The Effect of Customer Relationship Management Adoption in Business-to-Business Markets, Journal of Business and Industrial Marketing​, 27​, 6​, 497-507​, 2012 ​​ SSCI ​ ​ ​​​


​Ata Ü Z, Toker A